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Mate x beIN Sports Sponsorship Campaign: Establishing Brand Hierarchy Through Design

Mate, a mobile network provider, entered into a collaboration with beIN Sports and needed to run an awareness campaign promoting the benefits of their network. They had gathered reference materials and a vision for the campaign's visual direction, along with access to their library of licensed sports imagery.

Working from the client's moodboard and image library, I was tasked with creating multiple design assets that showcased the partnership between Mate and beIN Sports. Midway through the project, the brief evolved—Mate needed the designs to clearly position them as the primary sponsor rather than an equal partner with beIN Sports.

© 2025 by Muiz Ojulari. 

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