Worked as an embedded illustrator for the Magma product team, a real-time collaborative drawing platform built for artists and creative teams to sketch, work together, and grow their practice. Magma The brief spanned two distinct output types: user-facing educational content and outward-facing promotional material. For the user side, I created illustration tutorials designed to help Magma's community get more from the platform breaking down techniques and workflows in a visual format that felt native to the tool and its audience of digital artists.

On the promotional side, I produced social media content that communicated the platform's value and creative culture to a wider audience. Working from the inside gave the content an authenticity that external production wouldn't have achieved , the tutorials were built by someone who understood the platform's drawing tools, brush behaviour, and collaborative canvas firsthand, which meant the guidance was practical and credible rather than generic. The dual focus of the role required switching between a teaching mindset and a marketing one, producing assets that served very different audience needs within the same visual ecosystem.