Led the creative transformation of an existing competitor product catalogue into a fully branded asset for Coppice Siraine. The client came with a clear reference point and a specific vision: take the structure and content logic of an established catalogue in their space and rebuild it entirely in their own brand identity, tone of voice, and visual language. The process involved deconstructing the source material — extracting what worked structurally while stripping away everything that carried the competitor's aesthetic fingerprint — then rebuilding from the ground up with Coppice Siraine's brand at the centre. This meant making deliberate decisions about colour, typography, image treatment, layout rhythm, and copywriting tone to ensure the final output felt authentically theirs rather than a reskin. The result was a catalogue that gave the client a credible, on-brand sales tool without starting from a blank page — delivered on a brief that required both creative sensitivity and a clear understanding of brand differentiation.